Case StudyDani ComarFebruary 17, 2020guerrilla, design, product, incentives, behaviour, shortcuts, society, scholz & friends, germany, europe, eame, the female company, award-winning, women’s rights, public awareness, fmcg, personal care, hygiene, pr, cannes lions 2022, feminine care, sanitary pads The Tampon Book Case StudyDani ComarFebruary 17, 2020guerrilla, design, product, incentives, behaviour, shortcuts, society, scholz & friends, germany, europe, eame, the female company, award-winning, women’s rights, public awareness, fmcg, personal care, hygiene, pr, cannes lions 2022, feminine care, sanitary pads