Case StudyDani ComarAugust 18, 2017experience, brand utility, social media, behaviour, society, product, strategy, sweden, europe, the fan club, malmo hardware store, malmö, hardware store, retailer, diy store, award-winning, pr ToolPool Case StudyDani ComarAugust 18, 2017experience, brand utility, social media, behaviour, society, product, strategy, sweden, europe, the fan club, malmo hardware store, malmö, hardware store, retailer, diy store, award-winning, pr