The 6 Second Sale
![The 6 Second Sale](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1511409979052-R23I6TSSIU2JNSHBKJXT/6-sec-sale.jpg)
A few years ago, this flash sale was done using a microsite. Today it’s used to take advantage of the precious 6-second YouTube pre-roll. See IKEA’s Irresistible Pointless TrueView Ads for another take on the same problem.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator