The Best Secret Source of Insights

There’s never enough advice about understanding and finding insights, especially simple and useful types of advice. Julian Cole does it again (see Insight vs Observations) and shares a great tip on where to look for great insights. Watch the video.

I’m not affiliated with them in any way but I find Planning Dirty Academy is a fantastic resource for planners and creatives alike, full of simple explanations, frameworks, templates, deep dives on campaigns, trends and many best practice examples. Take a look at their website and, at the very least, subscribe to the Planning Dirty Newsletter or Julian’s Strategy Secrets YouTube Channel.

Also, check ‘What is an Insight?’ and the previously mentioned ‘Insight vs Observations’ below.