The Best Way for a Client to Brief an Agency
![The Best Way for a Client to Brief an Agency](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1658163644232-X5YXFTU5ZYY8QE852GFE/unsplash-image-3IxuF9MCjkA.jpg)
80% of marketers think they’re good at writing briefs. Only 10% of agencies agree.
As reported by Contagious, BetterBriefs and the IPA not only conducted a juicy survey among marketers and agencies about briefs. Now they have published a great guide with the key findings.
You can download The Best Way for a Client to Brief an Agency from the IPA website for free.
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Dani Comar
Creative Consultant and Workshop Facilitator