The Cannes 2014 Promo & Activation Grand Prix

The Festival of Ideas came to an end and left a myriad of new (and old) campaigns to study and learn from. We’ll be covering the most prominent and the most understated in the next few weeks.

The well deserved Promo & Activation Grand Prix went to ‘Sorry, I’ve Spent It On Myself’ Gift Collection. A truly integrated idea led by promo. Check the link for more information and materials on the campaign.