Case StudyDani Comarevent, behaviour, experiential, promo, ogilvy, mexico, latina, casa de la amistad, charity, cancer, award-winning, healthcare, public health

The HairFest

Case StudyDani Comarevent, behaviour, experiential, promo, ogilvy, mexico, latina, casa de la amistad, charity, cancer, award-winning, healthcare, public health
The HairFest

To give children fighting cancer some happiness and hope, Casa de la Amistad tapped into unlikely hair donors to make wigs for them. The first music festival where the hair is the ticket.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarbehaviour, integrated, planning, society, personalisation, shopper, event, energy bbdo, bbdo, usa, north america, bayer, healthcare, public health, pharmaceutical, award-winning, public awareness, aspirin, otc, social media, design

The HeroSmiths Theory

Case StudyDani Comarbehaviour, integrated, planning, society, personalisation, shopper, event, energy bbdo, bbdo, usa, north america, bayer, healthcare, public health, pharmaceutical, award-winning, public awareness, aspirin, otc, social media, design
The HeroSmiths Theory