Case StudyDani ComarJuly 24, 2014promo, award-winning, costa rica, latina, ogilvy, claro, telco, pr

Extra Minutes

Case StudyDani ComarJuly 24, 2014promo, award-winning, costa rica, latina, ogilvy, claro, telco, pr

Very clever hack of the football sponsorship. Using the Extra Time announcement to give away Extra Minutes to pre-paid users and lure them into loyalty.

Dani Comar

Creative Consultant and Workshop Facilitator

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