The moment of truth
![The moment of truth](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1401332981824-TWPC8O0FZ1VEDWKC833S/laive.jpg)
A simple in-store intervention to draw the attention to a critical competitive advantage. Too simple? The case study is very well done, though. Possibly more expensive that everything else they’ve done.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator