Case StudyDani ComarFebruary 28, 2024incentives, fun, behaviour, society, brand utility, co-branding, collaboration, creative commerce, ambient, stunt, retailer, horeca, promo, lepub, argentina, latina, heineken, beer, beverages (alcoholic), award-winning, cannes lions 2023, strategy

The Office Cleaners

Case StudyDani ComarFebruary 28, 2024incentives, fun, behaviour, society, brand utility, co-branding, collaboration, creative commerce, ambient, stunt, retailer, horeca, promo, lepub, argentina, latina, heineken, beer, beverages (alcoholic), award-winning, cannes lions 2023, strategy

What’s not to like about this campaign? Using office cleaners as a trigger to go out and drink beer with friends. Everyone happy.

Dani Comar

Creative Consultant and Workshop Facilitator