The RGB News
![The RGB News](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1418286256449-EM1BP4FK6BCRHI626RHI/image-asset.png)
To highlight the depleted blood reserves in Romania, TV channel Antena 1 removed the red color from their broadcast transmissions. An effortless media idea to create some buzz from our office in Bucharest.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator