Case StudyDani Comardigital, experiential, outdoor, social media, mobile, sweden, europe, gym, service, behaviour, volt, pr

The Selfie Ads

Case StudyDani Comardigital, experiential, outdoor, social media, mobile, sweden, europe, gym, service, behaviour, volt, pr
The Selfie Ads

No money for advertising, no problem. Engage your fans and they’ll do the campaign for you, getting a lot of free publicity in the process. A clever combined use of crowdsourcing Instagram and Twitter hashtags for Swedish gym Friskis&Svettis.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr

The Organic Effect

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr
The Organic Effect