The Swedish Number
![The Swedish Number](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1466478042529-CR4ODZ8N1OMKM3F6UG4Q/the-swidish-number.jpg)
Sweden became the first country to have its own phone number, so tourists around the world could call any random Swede and ask for advice. A truly crowdsourced tourism campaign that caught global attention and just got crowned as the Cannes 2016 Direct Grand Prix.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator