Le Bon
![Le Bon](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1466995452624-MTV831YJG33TE0VAWLVL/le-bon.jpg)
Lidl, Swedish chain of discount supermarkets, tricked audiences again into making them believe that their food is as good as the best but cheaper. This time by replicating the ultra-prestigious Nobel Prize banquet live, at a fraction of the prize.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator