Like a Girl
![Like a Girl](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1436976281962-JIBKXMTMDYSEZ77S9HMX/image-asset.jpeg)
#LikeAGirl is a brilliant piece of content from P&G’s Always to challenge conventions and the use of ‘like a girl’ as an unintended insult.
Very through-provoking. Though not strictly an activation campaign, it’s one of the best of the year that was worth sharing. It received the coveted Titanium and Integrated Grand Prix at Cannes 2015.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator