One Copy Song
![One Copy Song](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1376400116288-6N3DWCXXLRUNLRJP3V2Y/adam-tensta-one-copy-song.jpg)
Sweden’s biggest hip-hop artist, Adam Tensta, thought that the old way of manually passing on a single still had relevance in today’s digital world. So they created a way of allowing fans to pass on a digital copy of his latest single without being able to keep it. Which in turn created a very avid waiting list and tons of social media buzz.
It won several Lions at Cannes this year.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator