Sandwich
![Sandwich](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1402041614579-9SL2EFWSF01HHDILIA1Y/sandwich.jpg)
To prove their point, Walkers Crisps brand of snacks did turn the lovely but quiet village of Sandwich in England into a more exciting place through a series of surprise events. The action involved celebrities of all walks of life, from Frank Lampard to Pamela Anderson.
It won two Promo & Activation Silver Lions for Event & Field Marketing and Fast Moving Consumer Goods. And also the Creative Effectiveness Grand Prix the year after.
Isn’t it the case that any brand promise could be transformed into a real life experience?
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator